What would be the most valuable approach our Internet marketing organization could take today to increase its performance effectiveness: using Option Solving?

An executive who was quite familiar with option solving was contemplating how he could increase his company’s performance effectiveness, so sat down with his key team to draw upon their wisdom in the situation. He set aside at least a couple of hours to do this to allow time for thought and discussion.

His first step was to get them to come up with a sharp rational question, which would really get them thinking. This question turned out to be: “What would be the most valuable approach our Internet marketing organization could take today to increase its performance effectiveness; considering 1) Only have one salesperson, 2) Want to move away from websites, 3) 80% of business comes from 20% of clients, and 4) Have 5 month cushion of strong revenue?” There were several other considerations discussed, but they were happy to go with the four listed so that their decision didn’t become too complicated.

He now encouraged his team to produce two “bookends,” which would function as their yin and yang extreme possibilities. These bookends would then focus their intuitive minds on creating their company’s most realistic set of options. Without these bookends their fertile intuitive minds would tend to wander over all sorts of possibilities.

The bookends they selected were: “Keep doing the same thing” and “Sell the company,” both of which they felt were their company’s least likely options – see our Latest Worked Example.

Next was their challenge to produce at least five realistic options to stretch their alternatives to the greatest degree. It is perfectly okay to produce more, which is what they did – six in fact.  You can view their possibilities from our Latest Example and one of those proposed was: “Option A – Generate more leads and get the sales person to step up.”

Once their “pictogram” was in place, with their range of six options, their leader requested that they engage in some emotional distancing. Emotional distancing would allow their intuitive minds to sub-consciously review their span of options. So he gave them a break for 30 minutes to focus on other leadership matters and setting their pictogram aside to allow their intuitive minds to subconsciously consider the six possibilities.

When they returned to their covered-up “pictogram,” the leader displayed it once more, they studied it for a few moments as a refresher, and then made their intuitive choice. Which one would you have chosen? He asked them to hand in their confidential choices, to avoid a herd-view, and then indicated those choices on their pictogram accordingly.  What choice would you have made?

Once their choice was evident, they immediately set about producing an action initiative associated with it, while the associated issues were still fresh in their minds. They also didn’t second-guess themselves, which would be most unwise.

If you have an example of your own, please share it with this blogger, through the COMMENTS area.  Thanks Option Solving. (NOTE: Next posting will be in two week’s time: “What would be the most valuable approach our organization could take today to increase its people performance effectiveness?” Let’s have your COMMENTS or go to peter@ileadershipsolutions.com to connect with the blogger. Also consider buying the book: “Smart Decisions: Goodbye Problems, Hello Options” through amazon.com)


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