What is my optimum option for promoting my forthcoming book: using Option Solving

Sometimes it comes around to your editor having his own decision dilemmas; including how best to promote his forthcoming book, likely in Spring 2020. Since he’s a real pro with option solving, it’s his turn to utilize the technique to hopefully generate some insights on this tough promotional challenge.

His first step was to create a rational question, which turned out to be: “What is my optimum option for promoting my forthcoming book; considering 1) it’s a highly competitive marketplace, 2) it offers a unique topic/perspective, 3) it needs a multi-pronged approach, and 4) it needs an element of luck and timing?” Although there were clearly other considerations, these were the most important ones which he decided to work with to keep the ultimate decision option relatively simple.

It was then appropriate for him to establish two yin and yang “bookends,” as these would further aid his focus. Bookends such as these are vital for preventing people’s fertile intuitive minds from wandering and losing focus. We are mostly unaware of how powerfully valuable but foot-loose our intuition can be unless properly focused.   

His two most valid bookends turned out to be: “Put the word out and hope for the best,” which is likely to fizzle out, and “Find a strong financial backer,” where there’s a very slim chance. Both constitute his least likely options for the reasons given. Even so, he used them to help kick-start his intuitive mind to generate some realistic options– see our Latest Worked Example.

Now it was incumbent upon him to produce a minimum of five to six reasonable alternatives A-F, so as to really stretch his likely possibilities. He came up with five and left it open to come up  with a sixth before embarking upon some emotional distancing – a form of objective thinking- before making his choice…perhaps after 2 hours, later that day thinking, or first thing the following morning.

At that point, depending upon the option that rose to the surface, he would then immediately produce an action initiative, or opt for ‘Peeling the Onion’ as a way of  digging out more in-depth insights to a knotty issue. He chose to do the latter.

If you have an example of your own, please share it with this blogger, through the COMMENTS area.  Thanks Option Solving. (NOTE: Next posting will be in two week’s time: “Peeling the Onion: What is my optimum option for promoting my forthcoming book?” Let’s have your COMMENTS or go to peter@ileadershipsolutions.com to connect with the blogger. Also consider buying the book: “Smart Decisions: Goodbye Problems, Hello Options” through amazon.com)


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