Further Peel the Onion – What is my optimum option for promoting my forthcoming book: Option D – 6 Phase Pre-emptive Promotional Campaign- Sub-Option FF- Promote through LinkedIn Following + Own Expanded Contact List: using Option Solving?

With your editor’s inclusion of an additional Option FF into his Peeling the Onion activity, it turned out to be his optimum sub-option going forward – Preliminary book promotion through LinkedIn following (almost 500) on a happenstance and focused basis: plus pursue and expand his current Web Our-Thoughts following.   This now positioned him to search for likely sub-sub Options, as a way of uncovering the most favorable strategy going forward. So we now repeat the option solving cycle once more.

Moving forward with Option FF, raises a another fresh rational question: “What is my optimum option for promoting my forthcoming book, now superseded with Peeling the Onion – Option D: Pursue a 6 Phase Pre-emptive Promotion Campaign & Sub-Option FF- 6 phase Pre-emptive Promotional Campaign; considering 1) it promotes a Radical, Breakthrough book on Leadership, 2) it will rely on a lot of word of mouth activity initially, 3) it will need more promotional funds over time, and 4) it needs a strong element of luck and timing?” Although there are always other considerations, these four were again perceived as the most important ones. So he decided to continue working with them to keep the ultimate decision option relatively simple.

From there he stuck with the two yin and yang “bookends,” as these would also further aid his focus. Bookends such as these are vital for preventing people’s fertile intuitive minds from wandering and losing focus. We are mostly unaware of how powerfully valuable but foot-loose our intuition can be unless properly focused.   

These two most likely bookends turned out to be: “Delegate promotional plan to family member,” not sure if will be interested, and “Invite professional to run campaign,” there’s a slim budget and there are likely to be collaboration challenges. So, both constitute his least likely options for the reasons given. Even so, he used them to further kick-start his intuitive mind to generate some additional realistic options– see our Latest Worked Example.

Now it was incumbent upon him to produce a minimum of five to six reasonable sub-sub options AAA-FFF, so as to fully explore likely possibilities. He came up with five and left it open again to come up  with a sixth before embarking upon some emotional distancing – a form of objective thinking – before making his choice…perhaps after 2 hours, later that day thinking, or first thing the following morning.

At that point, depending upon the option that rose to the surface, he would then immediately produce an action initiative, or opt for a further ‘Peeling the Onion’ exercise to eke out even more in-depth insights – sub-sub-sub options – toward this knotty issue. He chose to pursue the former.

If you have an example of your own, please share it with this blogger, through the COMMENTS area.  Thanks Option Solving. (NOTE: Next posting will be in two week’s time: “What is the optimum option for inspiring a pre-thirties adult to set his career back on track?” Let’s have your COMMENTS or go to peter@ileadershipsolutions.com to connect with the blogger. Also consider buying the book: “Smart Decisions: Goodbye Problems, Hello Options” through amazon.com)


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