Option Solving: Sometimes the Initial Question is not the Right Question

For those of you who have followed this Option Solving blog, you will have been struck by the importance of framing the right initial question. This remains a key step and could therefore have an important impact on the outcome.

 For instance, working with some colleagues recently, we spent some time working through the right question for launching a new service. What was our best option?

 We devised a question, came up with “bookends” (see book), and then started digging out interesting options. It was only then that we realized we were asking a less than optimal question. Instead of focusing on the service model, which we had pretty good instincts about, we came to the conclusion that we needed to focus on the initial marketing and launch of any such service.

 So giving ourselves a time period to disengage and re-engage afresh, we started forming a question around our initial marketing options.  This took us in a more productive direction and in due time we had formulated a different question.

 Consequently, Option Solving facilitators and practitioners, be ready to change the question if your instincts indicate you could be going off course.

Thanks Option Solving. (NOTE: Next posting in 2 weeks: “Payback Options: to cover the cost of organization investments.”  Make your COMMENTS or go to peter @ileadershipsolutions.com to connect with the author.)


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