What is editor’s best option for promoting his future book: by way ofusing Option Solving (OS)?

As your editor continues to refurbish his leadership book manuscript, he continues to ponder his best future approach toward promoting the finished product; that is, pre-publishing activities that will influence “promotional positioning.” So it makes sense to review his current options.

Hence he started with putting together an appropriate option solving question: “What is editor’s best option for promoting his future book; considering 1) viewed as first-time writer, 2) limited budget, 3) is generating strong following, and 4) it’s about a timely, compelling topic?” Again, it’s appropriate for him to focus on just these four considerations to reduce complexity in his eventual decision, when that ultimate moment arrives – despite there being many other possible consider-ations out there.

He then came up with appropriate yin and yang “bookends,”as these will help keep his mind focused against other immediate mental distractions. Bookends such as these are vital for preventing our fertile intuitive minds from wandering and losing concentration. We are mostly unaware of how powerfully valuable but foot-loose our intuition can be unless we can keep it properly focused on such occasions.   

The two extreme new bookends he decided to consider, to flush out his most practicable options, are: “Random market promotionLikely to drift;and “Hire high-powered publishing agent” Budgetary issues. You will note the italicized detractors associated with these least likely options, which shows why they are not a good idea for consider-ation. Even so, these bookends now nudged his intuitive thinking into high gear again to come-up with a range of realistic options – see ourLatest Worked Example.

He then posed six realistic options – A thru F – which were then ready for him to consider after emotional distancing beforecoming to any final decision. He can then review these declared options, perhaps after 2 hours, later in the day, or first thing the following morning, before arriving at an optimal conclusion. You can replace his proposed options with any new ones of your own.

While all these options look interesting, he was especially intrigued by – Option C: Complete re-draft of manuscript to inspire promotional theme. Your editor subsequently decided to sleep on it and seek input from others before the following morning and then proceed accordingly. He’s strongly advised to stick with his overall, intuitive choice.

If you have an example of your own, please share it with this blogger, through the COMMENTS area or contact him at peter@ileadershipsolutions.com . Thanks Option Solving. (NOTE: Our next posting will be in two week’s time: “Peeling the Onion: What is editor’s best option for promoting his future book?”  Let’s have your COMMENTS or go to peter@ileadershipsolutions.com . Allow time to connect with the blogger. Also consider buying the book: “Smart Decisions: Goodbye Problems, Hello Options” through amazon.com)


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: